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Hardball: Are You Playing to Play or Playing to Win? by George Stalk, Rob Lachenauer, John Butman (Hardcover, 2004)

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Highfliers crash when a competitor notices they don't have it. In their "hardball manifesto," authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group show how hardball competitors can build or maintain an enviable competitive edge by pursuing one or more of the classic "hardball strategies": unleash massive and overwhelming force, exploit anomalies, devastate profit sanctuaries, raise competitors' costs, and break compromises.