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How to Write a Marketing Plan by John Westwood (Paperback, 2016)

About this product

About this product

Product Information

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749475710
eBay Product ID (ePID)
223531704

Product Key Features

Author
John Westwood
Publication Name
How to Write a Marketing Plan
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
215mm
Item Width
140mm
Item Weight
244g

Additional Product Features

Title_Author
John Westwood
Series Title
Creating Success
Country/Region of Manufacture
United Kingdom

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