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International Marketing Asia Pacific Edition: Michael Czinkota 2008

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Very good
This book is in very good condition. Please see below for further details.
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Located in: Gold Coast, QLD, Australia
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Item specifics

Condition
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“This book is in very good condition. Please see below for further details.”
Product Type
Textbook
Subject
Marketing, Business
Educational Level
University, TAFE
Education Level
University, TAFE
Printing Year
2008
ISBN
9780170130073
EAN
9780170130073
Publication Year
2007
Type
Textbook
Format
Paperback
Language
English
Publication Name
International Marketing
Author
Illka A. Ronkainen, Michael R. Czinkota, Et Al.
Publisher
Cengage Learning AU

About this product

Product Information

Thoroughly adapted to concentrate on issues that face marketers in the Asia Pacific region, this text combines the outstanding theoretical base of the original text with relevant Australian, New Zealand and Asian case studies and examples. The text examines the unique conditions in which businesses from this region operate, highlighting the challenges faced by these businesses trading with and exporting to other parts of the world. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. Sequenced into four parts, the text covers the international environment, international market entry, international marketing mix and the planning and future development of international marketing.

Product Identifiers

Publisher
Cengage Learning AU
ISBN-13
9780170130073
eBay Product ID (ePID)
94796657

Product Key Features

Author
Illka A. Ronkainen, Michael R. Czinkota, Et Al.
Publication Name
International Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2007
Type
Textbook

Additional Product Features

Title_Author
Illka A. Ronkainen, Et Al., Michael R. Czinkota
Country/Region of Manufacture
Australia

Item description from the seller

108_crystal

108_crystal

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