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International Marketing Asia Pacific Edition: Michael Czinkota 2008
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“This book is in very good condition. Please see below for further details.”
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Located in: Gold Coast, QLD, Australia
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eBay item number:171184574275
Item specifics
- Condition
- Very good
- Seller notes
- “This book is in very good condition. Please see below for further details.”
- Product Type
- Textbook
- Subject
- Marketing, Business
- Educational Level
- University, TAFE
- Education Level
- University, TAFE
- Printing Year
- 2008
- ISBN
- 9780170130073
- EAN
- 9780170130073
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- International Marketing
- Publisher
- Cengage Learning AU
About this product
Product Information
Thoroughly adapted to concentrate on issues that face marketers in the Asia Pacific region, this text combines the outstanding theoretical base of the original text with relevant Australian, New Zealand and Asian case studies and examples. The text examines the unique conditions in which businesses from this region operate, highlighting the challenges faced by these businesses trading with and exporting to other parts of the world. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. Sequenced into four parts, the text covers the international environment, international market entry, international marketing mix and the planning and future development of international marketing.
Product Identifiers
Publisher
Cengage Learning AU
ISBN-13
9780170130073
eBay Product ID (ePID)
94796657
Product Key Features
Publication Name
International Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2007
Type
Textbook
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:171184574275
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