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Identify and Evaluate Advertising by Valerie Bodden (Paperback / softback, 2015)

About this product

About this product

Product Information

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Product Identifiers

Publisher
Lerner Classroom
ISBN-10
1467775800
ISBN-13
9781467775809
eBay Product ID (ePID)
208773386

Product Key Features

Author
Valerie Bodden
Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
English
Subject
Référence & Home Learning

Additional Product Features

Series Title
Info Wise
Content Note
Illustrations
Date of Publication
01/01/2015
Imprint
Lerner Classroom
Country of Publication
United States

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