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Incentive travel by Friedrich Gugg (Paperback, 2012)

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About this product

Product Information

Although much of the discussion in how to please the participants of an incentive travel focuses on destinations, the actual creation of motivation and the resulting memories are based on travel packages that are tailored to the needs and wants of the individual. This thesis argues that there is a certain degree of dependency on destination labels and suggests ways to better anticipate the requirements of the participants. In particular, it is claimed that due to budget cuts in the incentive industry, the main objective is to create packages that are as efficient as possible, thus implying customized solutions that comprise meaningful content. These are described in the course of the thesis. In addition, the paper sets out various criteria that need to be considered in order to successfully run an incentive travel program.

Product Identifiers

Publisher
AV Akademikerverlag
ISBN-13
9783639458671
eBay Product ID (ePID)
170059963

Product Key Features

Book Title
Incentive Travel
Author
Friedrich Gugg
Format
Paperback
Language
English
Publication Year
2012
Number of Pages
68 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
113g

Additional Product Features

Title_Author
Friedrich Gugg

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