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Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks by Mark Elsner (Hardback, 2012)

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About this product

Product Information

The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is w enabling user-driven information propagation across most markets that was t possible in the previous era of unidirectional mass communication. This study focuses on the submitters' social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or t certain content achieves a prominent level. Message and content-related factors seem of only marginal importance - at least until the respective content exceeds a threshold of public attention.

Product Identifiers

Publisher
Peter Lang Ag
ISBN-10
363161747x
ISBN-13
9783631617472
eBay Product ID (ePID)
115943814

Product Key Features

Author
Mark Elsner
Format
Hardback
Language
English
Subject
Usage & Writing Guides
Type
Textbook

Additional Product Features

Place of Publication
Bern
Series Part/Volume Number
2
First Published
2012
Series Title
Marketing Im Globalen Wettbewerb-Marketing & Global Competition
Author Biography
Mark Elsner, business studies (marketing and organisation) and media studies at Mainz and Madrid; executive consultant; research stay at the University of Colorado; PhD at the University of Mainz; PostDoc at the University of Cologne.
Date of Publication
05/04/2012
Edition Statement
New Edition
Country of Publication
Switzerland

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