In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
Product Identifiers
Publisher
University of Minnesota Press
ISBN-13
9780816670390
eBay Product ID (ePID)
111595100
Product Key Features
Book Title
The Interface: Ibm and the Transformation of Corporate Design, 1945-1976