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International Business by Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett (Hardcover, 2011)

About this product

About this product

Product Information

International Business, 8th edition enables students to become better, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen, and Moffet balance conceptual understanding and knowledge of day-to-day realities. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small-and medium-sized firms, and social responsibility. This new edition is even more global and user-friendly. Now organized into five parts, students can more clearly make connections between introductory material, the international environment, marketing, and financial considerations in the international marketplace. A truly global presentation draws on worldwide examples, trends, and data, and includes an exemplary case selection based on firms from around the world, from Vietnam and Russia, to Iceland and Turkey. With this new Wiley edition of International Business, students will better understand the intricacies of international marketplace, and be better versed in theory, policy, and strategic aspects of global economy.

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9780470530658
eBay Product ID (ePID)
96348623

Product Key Features

Book Title
International Business
Author
Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett
Format
Hardcover
Language
English
Topic
Business
Publication Year
2011
Type
Textbook
Number of Pages
746 Pages

Dimensions

Item Height
279mm
Item Width
222mm
Item Weight
1646g

Additional Product Features

Title_Author
Iikka A. Ronkainen, Michael H. Moffett, Michael Czinkota
Country/Region of Manufacture
United Kingdom

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