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International Marketing : Asia Pacific Edition by Ilkka Ronkainen, Michael Czinkota (Mixed Media, 2013)

About this product

About this product

Product Information

This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.

Product Identifiers

Publisher
Cengage Learning Australia
ISBN-13
9780170237871
eBay Product ID (ePID)
176930852

Product Key Features

Author
Ilkka Ronkainen, Michael Czinkota
Publication Name
International Marketing : Asia Pacific Edition
Format
Mixed Media
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook

Additional Product Features

Title_Author
Ilkka Ronkainen, Michael Czinkota
Country/Region of Manufacture
Australia

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