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It's Not What You Sell-It's How You Sell It: Outshine Your Competition & Create Loyal Customers by Michael Saraf (Paperback, 2014)

About this product

About this product

Product Information

Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: - build a sales and marketing program that speaks to your target audience; - take advantage of open doors left behind by competitors; - boost mind share in order to get more market share; - deliver value repeatedly by focusing on the little things. You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service. When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.

Product Identifiers

Publisher
Lulu.Com
ISBN-13
9781483423043
eBay Product ID (ePID)
209070716

Product Key Features

Author
Michael Saraf
Publication Name
It's Not What You Sell-It's How You Sell It: Outshine Your Competition & Create Loyal Customers
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
148 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
218g

Additional Product Features

Title_Author
Michael Saraf
Country/Region of Manufacture
United States

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