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Konsumentenverhalten Im Zeitalter Der Mass Customization: Trends: Individualisierung Und Nachhaltigkeit by Ian Towers, Anabel Ternes, Marc Jerusel (Paperback, 2015)

About this product

About this product

Product Information

Anabel Ternes, Ian Towers und Marc Jerusel gehen der Frage nach, welche neuen Konsummuster sich aufbauend auf den Begriffen Individualisierung und Nachhaltigkeit herausbilden koennten. Denn der Trend nach nachhaltigen und individualisierten Produkten ist bereits seit mehreren Jahren spurbar, gilt jedoch weiterhin als Trend fur den Privatkonsum der kommenden Jahre. Im Bereich Individualisierung erlautern die AutorInnen dafur zum Beispiel das Produktionsprinzip der Mass Customization. Nachhaltig Denkende versuchen dagegen, bewusste Konsumentscheidungen zu treffen.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658098452
eBay Product ID (ePID)
215850840

Product Key Features

Author
Ian Towers, Anabel Ternes, Marc Jerusel
Publication Name
Konsumentenverhalten Im Zeitalter Der Mass Customization: Trends: Individualisierung Und Nachhaltigkeit
Format
Paperback
Language
German
Subject
Management, Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
43 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
82g

Additional Product Features

Title_Author
Ian Towers, Anabel Ternes, Marc Jerusel
Series Title
Essentials
Country/Region of Manufacture
Germany

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