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Kulturen Der Weltwirtschaft by Vandehoeck & Rupprecht (Paperback / softback, 2012)

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English summary: The world marketplace is dominated by companies from North America, Europe and East Asia. But what is the role of their respective cultural background in this competitive field? The increasing dynamics of world markets make it all the more urgent to understand the cultural background via scientific research. The authors of this volume have met that call and provide interdisciplinary evidence that cultural differences are what drive ecomic competition and ensure its future. Both the continuity and the adaptability of ecomic cultures are analyzed in case studies of both successful and failed attempts. German text. German description: Die wachsende Dynamik der Weltmarkte macht es immer dringender, deren kulturelle Bestimmungsgrunde wissenschaftlich zu untersuchen. Dieser Aufgabe stellen sich die Autoren dieses Bandes. Sie zeigen aus interdisziplinarer Sicht, dass es gerade kulturelle Unterschiede sind, die im wirtschaftlichen Wettbewerb letztlich den Ausschlag geben und Wettbewerbsvorteile langfristig sichern. Durch Fallbeispiele wird sich der zentralen Frage genahert, was Wirtschaftskulturen sind und wie sie das wirtschaftliche Geschehen nachhaltig beeinflussen. Ferner ist die grosse Bestandigkeit von Wirtschaftskulturen und ihre Dominanz in der weltwirtschaftlichen Arena zu erklaren. Dies geschieht mit Blick auf den erfolgreichen ebenso wie den gescheiterten institutionellen Wandel.

Product Identifiers

Publisher
Vandehoeck & Rupprecht
ISBN-10
3525364245
ISBN-13
9783525364246
eBay Product ID (ePID)
190219897

Product Key Features

Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
German
Subject
Economics: Professional & General

Additional Product Features

Edited by
David Gilgen, Werner Abelshauser, Andreas Leutzsch
Series Part/Volume Number
24
Series Title
Geschichte Und Gesellschaft. Sonderhefte
Date of Publication
15/06/2012
Imprint
Vandehoeck & Rupprecht
Country of Publication
Germany

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