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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success by Raymond Pettit (Hardcover, 2007)

About this product

Product Information

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805856538
eBay Product ID (ePID)
94628086

Product Key Features

Author
Raymond Pettit
Publication Name
Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Format
Hardcover
Language
English
Subject
Advertising, Marketing
Publication Year
2007
Type
Textbook
Number of Pages
200 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
408g

Additional Product Features

Title_Author
Raymond Pettit
Country/Region of Manufacture
United States

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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success by Raymond Pettit (Hardcover, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

Steven Holzner Physics Essentials For Dummies (Paperback)

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

Care of People with Diabetes: A Manual for Healthcare Practice

The Fourth Turning By Neil Howe, William Strauss

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