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Mini-A Rebirth of an Iconic Brand by Boris Dzholev (Paperback, 2011)

About this product

About this product

Product Information

How did MINI achieve all that frenzy around its brand? How come an automobile company gathers tens of thousands members and millions of posts at a virtual forum? Why is so important for a car manufacturer to be seen as a fashion statement and be associated with art? Is MINI really seen as standing above competition in the major points of its claimed value proposition? Where do might some major risks for the company's brand value come from? The book tries to answer all these questions and provide some other useful insights from the true success story within the automobile industry of the last decade.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783844330588
eBay Product ID (ePID)
108643338

Product Key Features

Author
Boris Dzholev
Publication Name
Mini-A Rebirth of an Iconic Brand
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
68 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
113g

Additional Product Features

Title_Author
Boris Dzholev
Country/Region of Manufacture
Germany

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