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Making Media Content: The Influence of Constituency Groups on Mass Media by John A. Fortunato (Hardcover, 2005)

About this product

About this product

Product Information

Making Media Content: The Influence of Constituency Groups on Mass Media addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book appeals to academics in mass media, those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805847482
eBay Product ID (ePID)
95425566

Product Key Features

Book Title
Making Media Content: the Influence of Constituency Groups on Mass Media
Author
John A. Fortunato
Format
Hardcover
Language
English
Publication Year
2005
Number of Pages
224 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
476g

Additional Product Features

Title_Author
John A. Fortunato
Series Title
Routledge Communication Series
Country/Region of Manufacture
United States

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