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Making the Steve Jobs Movie : An Entrepreneurial Case Study by Joe Mancuso (2014, Hardcover)

About this product

About this product

Product Information

Marking the Steve Jobs Movie is an exhilarating tale of a first-time movie producer's journey from magazine publisher to engaging Ashton Kutcher to play Steve Jobs in a biopic that opened worldwide August 16, 2013. Joe Mancuso assembled twenty diverse CEOs to participate in a back-and-forth dialogue about going from an idea to opening the two-hour movie on 70 percent of the available screens in the United States. Discover how and why Mark Hulme took this risk and what advice his "buddies" gave him prior to the movie release. Mancuso shows how this single colorful case can help you establish your own business.

Product Identifiers

Publisher
Morgan James Publishing
ISBN-10
1614488894
ISBN-13
9781614488897
eBay Product ID (ePID)
174772671

Product Key Features

Book Title
Making the Steve Jobs Movie : an Entrepreneurial Case Study
Author
Joe Mancuso
Format
Hardcover
Language
English
Topic
Entrepreneurship, Consulting, General, Corporate & Business History, Business
Publication Year
2014
Genre
Biography & Autobiography, Business & Economics
Number of Pages
158 Pages

Dimensions

Item Length
8.5in
Item Height
0.4in
Item Width
5.5in
Item Weight
6.4 Oz

Additional Product Features

Target Audience
Trade

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