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Market Opportunity Analysis: Text and Cases by David L Loudon, Philip K Sherwood, John Paul Dunn, Robert E Stevens (Paperback, 2006)

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The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be done-and how to do it. Using ten real-life case studies with sample reports of actual analyses, Market Opportunity Analysis: Text and Cases examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). Market Opportunity Analysis: Text and Cases examines: corporate objectives and strategies identifying a market bases for market segmentation estimating the potential of new and existing products competitive strategies and resources the competitive market mix audit decision flow charts positioning a product cost forecasting analyzing investments developing a written business plan and much more! Market Opportunity Analysis: Text and Cases is an ideal classroom resource that business students will reach for again and again once they've begun their careers.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780789024190
eBay Product ID (ePID)
96505289

Product Key Features

Author
David L Loudon, Philip K Sherwood, John Paul Dunn, Robert E Stevens
Publication Name
Market Opportunity Analysis: Text and Cases
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
276 Pages

Dimensions

Item Weight
363g

Additional Product Features

Title_Author
Robert E Stevens, Philip K Sherwood, David L Loudon, John Paul Dunn
Country/Region of Manufacture
United States

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Market Opportunity Analysis: Text and Cases by David L Loudon, Philip K Sherwood, John Paul Dunn, Robert E Stevens (Paperback, 2006)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in School Textbooks & Study Guides

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

Chaos by James Gleick (Paperback, 1997)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)

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Super Gut: a Four-Week Plan to Reprogram Your Microbiome, Restore Health and Los

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