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Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya (Hardcover, 2017)

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Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler. Format: Hardback. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Title: Marketing 4.0.

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Marketing has changed forever?this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand?and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a new marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119341208
eBay Product ID (ePID)
230146046

Product Key Features

Author
Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
Publication Name
Marketing 4.0: Moving from Traditional to Digital
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
229mm
Item Width
162mm
Item Weight
380g

Additional Product Features

Title_Author
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Country/Region of Manufacture
United States

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item 1 Marketing 4.0: Moving from Tradition..., Setiawan, Iwan
AU $19.98
Free postage
item 2 Iwan Setiawan Hermawan Kartajaya Philip Kotler Marketing 4.0 (Hardback)
AU $45.68
Free postage
item 3 Marketing 4.0: Moving From Traditional to Digital by Philip Kotler (English) Har
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5 out of 5 stars
by wbernardes199204 Jul, 2022
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Awesome book.
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Picture 1 of 1

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya (Hardcover, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing 4.0: Moving from Tradition..., Setiawan, Iwan

item 2 Iwan Setiawan Hermawan Kartajaya Philip Kotler Marketing 4.0 (Hardback)

item 3 Marketing 4.0: Moving From Traditional to Digital by Philip Kotler (English) Har

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I recommend

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Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

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