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Marketing Discourse: A Critical Perspective by Martin Fougere, Markus Fellesson, Per Skalen (Paperback, 2012)

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The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415541671
eBay Product ID (ePID)
113852632

Product Key Features

Author
Martin Fougere, Markus Fellesson, Per Skalen
Publication Name
Marketing Discourse: a Critical Perspective
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
206 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
318g

Additional Product Features

Title_Author
Markus Fellesson, Per Skalen, Martin Fougere
Series Title
Routledge Interpretive Marketing Research
Country/Region of Manufacture
United Kingdom

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Marketing Discourse: A Critical Perspective by Martin Fougere, Markus Fellesson, Per Skalen (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Havard's Nursing Guide to Drugs

Phillip J. Anderson The Secret Life of Real Estate and Banking (Hardback)

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