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Marketing Identities Through Language: English and Global Imagery in French Advertising by E. Martin (Hardcover, 2005)

About this product

About this product

Product Information

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Product Identifiers

Publisher
Palgrave USA
ISBN-13
9781403949844
eBay Product ID (ePID)
95587147

Product Key Features

Subject Area
Religious Sociology
Author
E. Martin
Publication Name
Marketing Identities Through Language: English and Global Imagery in French Advertising
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2005
Type
Study Guide
Number of Pages
286 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
510g

Additional Product Features

Title_Author
E. Martin
Country/Region of Manufacture
United States

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