An Australian adapatation of the successful US text, this book is a concise and flexible text that can be used in conjunction with case studies or supplementary readings in project based marketing strategy courses.
Product Identifiers
Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780070087972
eBay Product ID (ePID)
96063785
Product Key Features
Author
Felix Mavondo, John Gountas, John w. Mullins, Orville C. Walker
Publication Name
Marketing Strategy: a Decision-Focused Approach
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Dimensions
Item Height
252mm
Item Width
202mm
Item Weight
789g
Additional Product Features
Title_Author
John Gountas, Felix Mavondo, Orville C. Walker, John w. Mullins