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Marketing Technology as a Service: Proven Techniques that Create Value by Laurie Young, Bev Burgess (Hardcover, 2010)

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Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been depressingly tactical and inconsistent. Marketers with little experience, and even less professional training, run around presenting PowerPoint decks to each other, chasing after the latest fad and throwing erratic, changing activities at the market each quarter. Many work on the unchallenged assumption that markets are fast changing and that customers only want the lowest prices. Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of ?cloud computing? and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience. ?I really enjoyed the book From Products to Services by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product-driven to a more customer-centric company. This new book Marketing Technology as a Service is another major contribution to technology companies for the cultivation of service needs worldwide.? ? Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing ?Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable ? Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates. ?This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people ? Rudy Provoost, CEO, Philips Lighting ?Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth.? ? Dr Mukesh Aghi, Chairman and CEO, Steria (India)

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470748404
eBay Product ID (ePID)
95856028

Product Key Features

Author
Laurie Young, Bev Burgess
Publication Name
Marketing Technology As a Service: Proven Techniques That Create Value
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
249mm
Item Width
176mm
Item Weight
724g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Bev Burgess, Laurie Young

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Marketing Technology as a Service: Proven Techniques that Create Value by Laurie Young, Bev Burgess (Hardcover, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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