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Marketing: The Management Way by Arnold K. Weinstein (Hardcover, 2014)

About this product

About this product

Product Information

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138794054
eBay Product ID (ePID)
208932503

Product Key Features

Author
Arnold K. Weinstein
Publication Name
Marketing: the Management Way
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
226 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
454g

Additional Product Features

Title_Author
Arnold K. Weinstein
Series Title
Routledge Library Editions: Marketing
Country/Region of Manufacture
United Kingdom

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