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Marketing Your Website by Laurel Alexander (Paperback, 2001)

About this product

About this product

Product Information

In this guide, Laurel Alexander shows readers how to go about attracting visitors to their websites. Areas covered include: making sure your website is customer-oriented; getting the search engines to recognize your site; direct marketing techniques to promote your website; marketing through e-mail; banners and hyperlinks; marketing through points of sale; building your online brand; building customer loyalty; and using the website to market your corporate image.

Product Identifiers

Publisher
Management Books 2000 Ltd
ISBN-10
1852523921
ISBN-13
9781852523923
eBay Product ID (ePID)
106247278

Product Key Features

Author
Laurel Alexander
Format
Paperback
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Place of Publication
Cirencester
Author Biography
Laurel Alexander is a trainer, consultant and business author, specialising in the IT and small business sectors. She has written a number of books on career development and the internet, always in an understandable and readable style. She has had two other books published by Management Books 2000 - The Complete Beginner's Guide to the Internet and Secrets of Profitable E-commerce. She has another book, on delivering online learning, in preparation for publication this year.
Date of Publication
02/07/2001
Country of Publication
United Kingdom

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