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Marketing in the International Aerospace Industry by Wesley E. Spreen (Hardcover, 2007)

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Product Information

The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aerospace products are unlike anything else. Pricing arrangements are arcane, and large-scale cooperative alliances among industry players are commonplace. The market is dichotomized into parts, civil and military, of approximately equal value, and is further divided into dozens of major product segments. The complexity of the aerospace market is commensurate with its size. It is a leading exporter among industrialized nations, employing millions of highly-skilled workers and serving as a technology incubator, while developing nations target the aerospace industry for development within their own economies. Yet, in spite of the importance and uniqueness of the aerospace industry, there has been no serious comprehensive guidance about how the industry's markets function. Marketing in the International Aerospace Industry provides that much-needed overview and best-practice guidance. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management. The book has a fundamentally international optic of the aerospace industry. It consistently examines universal management issues from the point of view of the aerospace industries in the United States, the UK, France, Germany, and Japan, comparing and contrasting national practices in these countries and elsewhere.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780754649755
eBay Product ID (ePID)
96721584

Product Key Features

Book Title
Marketing in the International Aerospace Industry
Author
Wesley E. Spreen
Format
Hardcover
Language
English
Topic
Engineering & Technology, Management, Aircraft
Publication Year
2007
Type
Textbook
Number of Pages
312 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
726g

Additional Product Features

Title_Author
Wesley E. Spreen
Country/Region of Manufacture
United Kingdom

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Marketing in the International Aerospace Industry by Wesley E. Spreen (Hardcover, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

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