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Marketing the Moon: The Selling of the Apollo Lunar Program (Marketing the Moon) - Picture 1 of 1

Marketing the Moon: The Selling of the Apollo Lunar Program by Richard Jurek, David Meerman Scott (Hardcover, 2014)

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Price:
AU $63.86
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Estimated delivery Fri, 31 May - Thu, 27 Jun
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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons?.