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Marketing the Moon: The Selling of the Apollo Lunar Program by Richard Jurek, David Meerman Scott (Hardcover, 2014)

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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons?.

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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history- the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the Tomorrowland segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering brand journalism. Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel-through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features-rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement- Hasselblad was the first camera on the moon ; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Product Identifiers

Publisher
MIT Press Ltd
ISBN-13
9780262026963
eBay Product ID (ePID)
182975664

Product Key Features

Author
Richard Jurek, David Meerman Scott
Publication Name
Marketing the Moon: the Selling of the Apollo Lunar Program
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
144 Pages

Dimensions

Item Height
241mm
Item Width
279mm
Item Weight
1089g

Additional Product Features

Title_Author
Richard Jurek, David Meerman Scott
Series Title
The MIT Press
Country/Region of Manufacture
United States

All listings for this product

item 1 Marketing the Moon: The Selling of the Apollo Lunar Program (Marketing the Moon)
AU $62.80
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item 2 David Meerman Scott Richard Jurek Marketing the Moon (Hardback) (US IMPORT)
AU $69.77
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item 3 David Meerman Scott Richard Jurek Marketing the Moon (Hardback) MIT Press
AU $70.71
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item 4 Marketing the Moon: The Selling of the Apollo Lunar Program (Marketing the Moon)
AU $71.29
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item 5 Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Sco
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Picture 1 of 1

Marketing the Moon: The Selling of the Apollo Lunar Program by Richard Jurek, David Meerman Scott (Hardcover, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing the Moon: The Selling of the Apollo Lunar Program (Marketing the Moon)

item 2 David Meerman Scott Richard Jurek Marketing the Moon (Hardback) (US IMPORT)

item 3 David Meerman Scott Richard Jurek Marketing the Moon (Hardback) MIT Press

item 4 Marketing the Moon: The Selling of the Apollo Lunar Program (Marketing the Moon)

item 5 Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Sco

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Linux Basics For Hackers: Getting Started with Networking, Scripting, and Security in Kali by OccupyTheWeb (Paperback, 2018)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

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