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Marketing- Und Vertriebsfunktionen in Unternehmen: Determinanten Und Konsequenzen Von Horizontalen Machtstrukturen by A-Ram Jo (Paperback, 2008)

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About this product

Product Information

A-Ram Jo untersucht anhand von Befragungsdaten aus unterschiedlichen Branchen die horizontalen Machtstrukturen der Funktionsbereiche Marketing und Vertrieb und identifiziert dabei zentrale Determinanten. Der Autor belegt, dass fur den Unternehmenserfolg eine marktorientierte Ausrichtung des Unternehmens massgeblich entscheidend ist, welche aber gleichermassen durch eine einflussreiche Marketing- sowie Vertriebsfunktion bestimmt wird.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783834908681
eBay Product ID (ePID)
190580040

Product Key Features

Author
A-Ram Jo
Publication Name
Marketing- Und Vertriebsfunktionen in Unternehmen: Determinanten Und Konsequenzen Von Horizontalen Machtstrukturen
Format
Paperback
Language
German
Subject
Management, Marketing
Publication Year
2008
Type
Textbook
Number of Pages
254 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
340g

Additional Product Features

Title_Author
A-Ram Jo
Series Title
Kundenmanagement & Electronic Commerce
Country/Region of Manufacture
Germany

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