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Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and - Picture 1 of 1

Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different by Lara W. Hoffmans, Kenneth L. Fisher (Hardcover, 2011)

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Because they forget. Forgetting pain is an instinct--humans have evolved that way to better cope with the problems of survival. But for the complex and often counterintuitive world of investing, it causes serious errors.