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Married to the Brand: Why Consumers Bond with Some Brands for Life by William J. McEwan (Hardcover, 2005)

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Author: William J. McEwan. Format: Hardback. Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. Release Date: 01/11/2005.

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships. Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate relationship management software. The result? Most marketers still aren't emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a first date with consumers - yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others. Emotions aren't simply warm, fluffy concepts. According to Married to the Brand, which draws on 60 years of Gallup research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-read for profit-obsessed marketers everywhere - from the boardroom, where strategies are formulated, to the front lines, where employees live the brand every day.

Product Identifiers

Publisher
Gallup Press
ISBN-13
9781595620057
eBay Product ID (ePID)
96332960

Product Key Features

Author
William J. Mcewan
Publication Name
Married to the Brand: Why Consumers Bond with Some Brands for Life
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
144 Pages

Additional Product Features

Title_Author
William J. Mcewan
Country/Region of Manufacture
United States

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item 1 Married to the Brand: Why Consumers..., William J. McEw
AU $32.02
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item 2 Married to the Brand: Why Consumers Bond with Some Brands for Life by William J.
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item 3 William J. McEwan Married to the Brand (Hardback)
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item 4 Married to the Brand: Why Consumers Bond with Some Brands for Life by William J.
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Married to the Brand: Why Consumers Bond with Some Brands for Life by William J. McEwan (Hardcover, 2005)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Married to the Brand: Why Consumers..., William J. McEw

item 2 Married to the Brand: Why Consumers Bond with Some Brands for Life by William J.

item 3 William J. McEwan Married to the Brand (Hardback)

item 4 Married to the Brand: Why Consumers Bond with Some Brands for Life by William J.

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Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

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