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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine (Hardcover, 2011)

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About this product

Product Information

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470920107
eBay Product ID (ePID)
106721908

Product Key Features

Author
Katie Delahaye Paine
Publication Name
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
229mm
Item Width
163mm
Item Weight
456g

Additional Product Features

Title_Author
Katie Delahaye Paine
Country/Region of Manufacture
United States

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item 1 Measure What Matters: Online Tools For Understanding Customers, Social Media,...
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item 2 Measure What Matters : Online Tools for Understanding Customers, Social Media...
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item 3 Measure What Matters: Online Tools For Understanding Customers, Social Media, En
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item 4 Katie Delahaye Paine Measure What Matters (Hardback)
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item 5 Katie Delahaye Paine Measure What Matters (Hardback) (US IMPORT)
AU $58.03
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item 6 NEW BOOK Measure What Matters - Online Tools For Understanding Customers, Social
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item 7 Measure What Matters Online Tools for Understanding Customers S by Delahaye Pain
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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine (Hardcover, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Measure What Matters: Online Tools For Understanding Customers, Social Media,...

item 2 Measure What Matters : Online Tools for Understanding Customers, Social Media...

item 3 Measure What Matters: Online Tools For Understanding Customers, Social Media, En

item 4 Katie Delahaye Paine Measure What Matters (Hardback)

item 5 Katie Delahaye Paine Measure What Matters (Hardback) (US IMPORT)

item 6 NEW BOOK Measure What Matters - Online Tools For Understanding Customers, Social

item 7 Measure What Matters Online Tools for Understanding Customers S by Delahaye Pain

Best Selling in Adult Learning & University

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Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Reinforced Concrete Basics: Analysis and Design of Reinforced Concrete Structures by Robert Warner, Stephen Foster, Andrew Kilpatrick (Paperback, 2021)

Save on Adult Learning & University

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George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

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