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Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran (Hardcover, 2013)

About this product

About this product

Product Information

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415818155
eBay Product ID (ePID)
148636464

Product Key Features

Author
Alan B. Albarran
Publication Name
Media Management and Economics Research in a Transmedia Environment
Format
Hardcover
Language
English
Subject
Economics
Publication Year
2013
Type
Textbook
Number of Pages
278 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
544g

Additional Product Features

Series Title
Electronic Media Research Series
Editor
Alan B. Albarran
Country/Region of Manufacture
United Kingdom

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