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Micro-Clusters and Networks by Ewen Michael (Hardcover, 2006)

About this product

About this product

Product Information

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations. Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780080450964
eBay Product ID (ePID)
95187762

Product Key Features

Author
Ewen Michael
Publication Name
Micro-Clusters and Networks
Format
Hardcover
Language
English
Subject
Business
Publication Year
2006
Type
Textbook
Number of Pages
204 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
499g

Additional Product Features

Title_Author
Ewen Michael
Series Title
Routledge Advances in Tourism
Country/Region of Manufacture
United Kingdom

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