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Moral Markets: How Knowledge and Affluence Change Consumers and Products by Nico Stehr (Hardcover, 2007)

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About this product

Product Information

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term moral markets signals a further development in the social evolution of markets.Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781594514562
eBay Product ID (ePID)
96816867

Product Key Features

Author
Nico Stehr
Publication Name
Moral Markets: How Knowledge and Affluence Change Consumers and Products
Format
Hardcover
Language
English
Subject
Anthropology
Publication Year
2007
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
499g

Additional Product Features

Title_Author
Nico Stehr
Country/Region of Manufacture
United Kingdom

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