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Marketing Research, International Edition by Alvin C Burns, Ronald F. Bush (Paperback, 2013)

About this product

About this product

Product Information

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9780273768517
eBay Product ID (ePID)
141640763

Product Key Features

Author
Alvin C Burns, Ronald F. Bush
Publication Name
Marketing Research, International Edition
Format
Paperback
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
254mm
Item Width
204mm
Item Weight
906g

Additional Product Features

Country/Region of Manufacture
United Kingdom

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