Skip to main content

CURRENTLY SOLD OUT

A Semiotic Phenomenology of Visual Rhetoric by Magdy Ma (Paperback, 2009)

About this product

About this product

Product Information

The challenge of communicating ideas of cultural sustainability by visual means was rarely studied for the lack of theoretical/methodological approaches to cope with the visual-human interaction. In this book, a theoretical framework comprising rhetoric, semiotics, phenomenology, and a mixed-method concurrent nested qual+QUAL strategy, were developed to explore residents' experience engaging with the visual phenomenon of public graphics and public art in public housing. Its focus concerns how design, meaning, and experience of visuals evoked in residents a sense of cultural sustainability. The study identifies a rhetorical situation in the semiotic neighborhoods of housing, that communication and perception of cultural sustainability involved the rhetorical encoding of intended meanings into designs, which residents decoded, generating cultural meaning that evoked thoughts, feelings about the vitality of their community, continuity of culture - result of visuality, interrelationship among design persuasion, visual signification, viewing experience. This book bridges the fields of communication and sustainability, pushes forward the new area of study - cultural sustainability.

Product Identifiers

Publisher
Vdm Verlag
ISBN-13
9783639121391
eBay Product ID (ePID)
14049037660

Product Key Features

Book Title
A Semiotic Phenomenology of Visual Rhetoric
Author
Magdy Ma
Format
Paperback
Language
English
Publication Year
2009
Number of Pages
248 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
367g

Additional Product Features

Title_Author
Magdy Ma
Country/Region of Manufacture
Germany

Best Selling in Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)
4.5 out of 5 stars based on 21 product ratings
AU $20.43 New
---- Used
Behind Dark Eyes: The True Story of Jon English by Jeff Apter (Paperback, 2021)
5.0 out of 5 stars based on 3 product ratings
AU $31.09 New
AU $29.99 Used
First Day by Andrew Daddo (Paperback, 2014)
No ratings or reviews yet.
AU $10.00 New
AU $6.29 Used
Conversations with Phantoms: Exclusive Interviews About the 1978 TV Movie, Kiss Meets the Phantom of the Park by Ron Albanese (Paperback, 2020)
No ratings or reviews yet.
AU $21.99 New
AU $9.99 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

Frank Herbert'S Dune Saga 3-Book Boxed Set: Dune, Dune Messiah, and Children of
AU $43.95
Trending at AU $47.93
A Gentleman in Moscow: The worldwide bestseller by Amor Towles (Paperback, 2017)
AU $14.00
Trending at AU $17.25
F*ck Off! This is MY Coloring Book: The Very F*cking Best of John T | Swear word
AU $13.49
Trending at AU $15.93

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like