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Ansatze Zur Kundensegmentierung Und Zu Deren Implementierung Im Finanzdienstleistungssektor: Eine Empirische Analyse Im Privatkundensegment Von Banken by Tobias Kleiner (Paperback, 2008)

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Product Information

Tobias Kleiner analysiert im Rahmen einer theoriegeleiteten empirischen Untersuchung die Anwendungspraxis und Ziele der Kundensegmentierung im Privatkundensegment von Banken.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783834914224
eBay Product ID (ePID)
190350095

Product Key Features

Author
Tobias Kleiner
Publication Name
Ansatze Zur Kundensegmentierung Und Zu Deren Implementierung Im Finanzdienstleistungssektor: Eine Empirische Analyse Im Privatkundensegment Von Banken
Format
Paperback
Language
German
Subject
Management, Marketing, Business
Publication Year
2008
Type
Textbook
Number of Pages
343 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
445g

Additional Product Features

Title_Author
Tobias Kleiner
Series Title
Schriften Zum Europaischen Management
Country/Region of Manufacture
United Kingdom

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