Skip to main content

CURRENTLY SOLD OUT

Brand Shift: The Future of Brands and Marketing by David Houle, Owen Shapiro (Paperback, 2014)

About this product

About this product

Product Information

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century. Business leaders who intend to successfully engage the future will find this book an invaluable resource. The Internet of Things is evolving a new kind of collective consciousness, one which demands that brand marketing embrace and leverage the ensuing inevitable social changes. Big Data and the future of human communications have profound implications for brands and marketing. Brands that embrace and reflect these transformations have the potential to assume ever more important roles in our society, engendering life style enhancements for consumers through trust and a commitment to serving the greater good

Product Identifiers

Publisher
David Houle and Associates
ISBN-13
9780990563501
eBay Product ID (ePID)
208853189

Product Key Features

Author
David Houle, Owen Shapiro
Publication Name
Brand Shift: the Future of Brands and Marketing
Format
Paperback
Language
English
Subject
Economics, Social Sciences, Advertising, Marketing
Publication Year
2014
Type
Textbook
Number of Pages
154 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
213g

Additional Product Features

Title_Author
David Houle, Owen Shapiro

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)
No ratings or reviews yet.
AU $101.98 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.60
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $121.83
Michael Nehls The Indoctrinated Brain (Hardback) (US IMPORT)
AU $59.80
Trending at AU $63.46
Bill Perkins Die With Zero (Paperback)
AU $29.80
Trending at AU $32.49
Havard's Nursing Guide to Drugs
AU $75.00
Trending at AU $76.54
Nelson Senior Maths 11 Mathematics Essential Student Book with 1 Access Code for
AU $84.49
Trending at AU $85.68

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like