The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259070956
ISBN-13
9781259070952
eBay Product ID (ePID)
178048109
Product Key Features
Author
Donald R. Cooper
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides