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Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry by Mary Lisa Gavenas (Paperback, 2007)

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Product Information

For everyone who's ever slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store's beauty de-partment, Color Stories offers an insider's view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder. Former beauty editor Mary Lisa Gavenas takes us behind the scenes during the nine months that culminate in the launch of a season's all-important color stories. We discover how one shade becomes the must have, why makeup artists never use the same products as the rest of us, and exactly how easy -- and impossible -- it is to start a million-dollar makeup line. Backstage at the runway shows, we're swept into the catty, chaotic work world of makeup mogul Bobbi Brown and supermodel Gisele Bundchen. At Estee Lauder headquarters, we see the achingly chic Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We watch magazines cheat to make makeup work for layouts, find out how Cindy Crawford got to be worth every penny of her $10 million contract, and make the pilgrimage to Dallas as 35,000 of the Mary Kay faithful assemble for the fabled annual Seminar. Along the way, we also learn about marketing, media, and the manipulation of aesthetics, about the codification of physical beauty, and how this industry revolutionized the role of women in business. Through its often funny, sometimes poignant scenes of seduction, courtship, and consummation, Color Stories reveals why women become besotted by beauty products -- and why that love affair will never end.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1416577130
ISBN-13
9781416577133
eBay Product ID (ePID)
106384508

Product Key Features

Author
Mary Lisa Gavenas
Format
Trade Paperback (US), Paperback
Language
English
Topic
Management & Business: General

Additional Product Features

Place of Publication
New York, NY
Content Note
Black & White Illustrations
Date of Publication
14/09/2007
Country of Publication
United States

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Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry by Mary Lisa Gavenas (Paperback, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

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Become What You Are: Expanded Edition by Alan W. Watts (Paperback, 2003)

Geronimo Stilton: #9 Fabumouse Vacation for Geronimo by Geronimo Stilton (Paperback, 2004)

First Day by Andrew Daddo (Paperback, 2014)

Save on Books

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