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Community Marketing Management: Wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg fuhrt by Frank Muhlenbeck, Klemens Skibicki (Paperback, 2008)

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About this product

Product Information

MySpace, Youtube, StudiVZ und andere Online-Communities sind nach millionen- und milliardenschweren UEbernahmen in aller Munde. Was macht diese Communities so erfolgreich? Community Marketing ist die Koenigsstrategie im Online-Marketing, da kein anderes Instrument eine so emotionale Bindung der Kunden ermoeglicht - Responsequoten von uber 80 Prozent sind realistisch. Fur den erfolgreichen Einsatz sind umfassende Kenntnisse uber die Chancen und Risiken von Communities noetig. Die Autoren verbinden die wissenschaftliche Basis mit einem praxisorientierten Leitfaden, der Unternehmern einen Weg aufzeigt, eine eigene Community aufzubauen, um bestehende Kunden zu binden, neue Kunden zu akquirieren, ihre Marke zu starken und im Markt der Communities langfristig Werte zu schaffen.

Product Identifiers

Publisher
Books On Demand
ISBN-13
9783833492624
eBay Product ID (ePID)
191352242

Product Key Features

Author
Frank Muhlenbeck, Klemens Skibicki
Publication Name
Community Marketing Management: Wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg fuhrt
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
262 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
458g

Additional Product Features

Title_Author
Frank Muhlenbeck, Klemens Skibicki

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