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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by T. Calkins (Hardcover, 2012)

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Price:
AU $108.68
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Estimated delivery Tue, 11 Jun - Wed, 10 Jul
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Product Description : Defending Your Brand: How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks Here Calkins Shows Business How To Create And Maintain A Defensive Strategy Including How To Understand And Get Competitive Intelligence How To Determine If Your Brand Or Company Is At Risk How To Create A Defensive Strategy Limiting Risk And Preventing A Trial Understanding Your Own Ip As A Weapon And Much More