Drugs are a way of life for Rich Sanchez, a powerful, sexy drug lord. His desire for fast money and extravagant things puts his family in harm's way. One by one, each of Rich's children spiral out of control. With Rich putting his focus on money, sex and insignificant things in life, his wife Lisa throws some new drama into the relationship as well. Can their love outweigh their hate to save their family or is it already too late?