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Discipline and Indulgence: College Football, Media, and the American Way of Life during the Cold War by Jeffrey Montez de Oca (Hardcover, 2013)

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The early Cold War (1947 - 1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism's success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism's contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period's institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today's War on Terror.

Product Identifiers

Publisher
Rutgers University Press
ISBN-13
9780813561271
eBay Product ID (ePID)
184002609

Product Key Features

Author
Jeffrey Montez De Oca
Publication Name
Discipline and Indulgence: College Football, Media, and the American Way of Life During the Cold War
Format
Hardcover
Language
English
Subject
Sociology
Publication Year
2013
Type
Textbook
Number of Pages
184 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
456g

Additional Product Features

Title_Author
Jeffrey Montez De Oca
Series Title
Critical Issues in Sport and Society
Genre
Sports
Country/Region of Manufacture
United States

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Discipline and Indulgence: College Football, Media, and the American Way of Life during the Cold War by Jeffrey Montez de Oca (Hardcover, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

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Havard's Nursing Guide to Drugs

Steven Holzner Physics Essentials For Dummies (Paperback)

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

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The Fourth Turning By Neil Howe, William Strauss

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