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Doing Business Successfully in China by Mona Chung (Hardback, 2011)

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Product Information

Summary: Despite the overwhelming importance of the Chinese ecomy to the success of Western ecomies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel. About the author: Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing. Contents: Introduction; Communicating with Chinese by understanding them better; The Chung Model: a practical business example; A culturally sound entry strategy brings success; The mindset of culture and its impact; Cultural obstacles to negotiations: new research in China; Eat, drink and may your business prosper; How to market products to Chinese consumers; Conclusion

Product Identifiers

Publisher
Woodhead Publishing
ISBN-10
0857091557
ISBN-13
9780857091550
eBay Product ID (ePID)
184045349

Product Key Features

Author
Mona Chung
Format
Sewn,Cloth over Boards, Hardback
Language
English
Subject
Regional History
Type
Textbook

Dimensions

Weight
522g
Height
234mm
Width
156mm

Additional Product Features

Spine
16mm
Series Title
Chandos Asian Studies: Contemporary Issues and Trends
Content Note
Black & White Illustrations
Author Biography
Dr. Mona Chung is an expert in doing business with China. As a bi-cultural expert in cros-cultural negotiations, she short-circuits processes and produces results that increase efficiency. She teaches international business, management and marketing at Deakin University's School of Management and Marketing in Melbourne, Australia.
Date of Publication
17/08/2011
Country of Publication
United States
Genre
Regional History

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Doing Business Successfully in China by Mona Chung (Hardback, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

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Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

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