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E-commerce Strategy by Zheng Qin, Shundong Li, Yang Chang, Fengxiang Li (Hardcover, 2014)

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Product Information

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642394133
eBay Product ID (ePID)
209148085

Product Key Features

Author
Zheng Qin, Shundong Li, Yang Chang, Fengxiang Li
Publication Name
E-Commerce Strategy
Format
Hardcover
Language
English
Subject
Computer Science, Business
Publication Year
2014
Type
Textbook
Number of Pages
351 Pages

Dimensions

Item Height
235mm
Item Width
155mm

Additional Product Features

Title_Author
Zheng Qin, Yang Chang, Fengxiang Li, Shundong Li
Series Title
Advanced Topics in Science and Technology in China
Country/Region of Manufacture
Germany

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E-commerce Strategy by Zheng Qin, Shundong Li, Yang Chang, Fengxiang Li (Hardcover, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

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