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Encyclopedia of Sports Management and Marketing by Linda E. Swayne, Mark A. Dodds (Hardcover, 2011)

About this product

About this product

Product Information

There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedia is designed to fill this gap in the literature. On the management side, it introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context. On the marketing side it explores two broad streams: marketing of sport and sport-related products and using sport as a platform for marketing non-sports products, as seen in celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9781412973823
eBay Product ID (ePID)
109270127

Product Key Features

Author
Linda E. Swayne, Mark A. Dodds
Publication Name
Encyclopedia of Sports Management and Marketing
Format
Hardcover
Language
English
Subject
Management
Publication Year
2011
Type
Textbook
Number of Pages
1960 Pages

Dimensions

Item Height
279mm
Item Width
215mm
Item Weight
6350g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Mark A. Dodds, Linda E. Swayne

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