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Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives by Fahri Karakaya, Michael J. Stahl (Hardcover, 1991)

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Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help marketers make more informed market entry decisions. To that end, the authors provide a comprehensive discussion of market entry barriers in both domestic and international markets, as well as strategies for overcoming them. Chapter 1 provides an overview of the origins and nature of barriers, as well as a review of the existing literature on the subject. Chapter 2 concentrates on the difference between barriers in comsumer and industrial markets in both early and late market entry situations. Barriers to entry in international markets are explained in Chapter 3. The timing of market entry is discussed in Chapter 4, where it is demonstrated that the nature of barriers changes in response to different stages of the product life cycle. Chapter 5 explores the relationship between exit and entry barriers and makes the case that the fear that market exit might be costly often plays an important role in market entry decisions. Chapter 6 examines the vital role of managerial consensus regarding market entry decisions. Chapter 7 explores profitability and other factors involved in early versus late market entry decisions. Strategies for overcoming barriers are covered in Chapter 8, and the book concludes with two appendices that provide detailed market entry simulation excercises for domestic and international market.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780899305479
eBay Product ID (ePID)
96158769

Product Key Features

Author
Fahri Karakaya, Michael J. Stahl
Publication Name
Entry Barriers and Market Entry Decisions: a Guide for Marketing Executives
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
1991
Type
Textbook
Number of Pages
224 Pages

Additional Product Features

Title_Author
Michael J. Stahl, Fahri Karakaya
Country/Region of Manufacture
United States

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Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives by Fahri Karakaya, Michael J. Stahl (Hardcover, 1991)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Nehls The Indoctrinated Brain (Hardback) (US IMPORT)

Bill Perkins Die With Zero (Paperback)

Havard's Nursing Guide to Drugs

The Fourth Turning By Neil Howe, William Strauss

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