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From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video by Joshua M. Greenberg (Paperback, 2010)

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Title: From Betamax to Blockbuster. Author: Joshua M. Greenberg. Book Series: Inside Technology. Format: Paperback. Item Weight: 363g. Item Width: 13mm. Item Length: 152mm. Item Height: 229mm.

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How the VCR was transformed from a machine that records television into a medium for movies. The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology-a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers You don't have to miss Kojak because you're watching Columbo. But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies. In From Betamax to Blockbuster, Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. Greenberg charts a trajectory from early videophile communities to the rise of the video store-complete with theater marquee lights, movie posters, popcorn, and clerks who offered expert advice on which movies to rent. The result was more than a new industry; by placing movies on cassette in the hands (and control) of consumers, video rental and sale led to a renegotiation of the boundary between medium and message, and ultimately a new relationship between audiences and movies. Eventually, Blockbuster's top-down franchise store model crowded local video stores out of the market, but the recent rise of Netflix, iTunes, and other technologies have reopened old questions about what a movie is and how (and where) it ought to be watched. By focusing on the spaces in between manufacturers and consumers, Greenberg's account offers a fresh perspective on consumer technology, illustrating how the initial transformation of movies from experience into commodity began not from the top down or the bottom up, but from the middle of the burgeoning industry out.

Product Identifiers

Publisher
MIT Press Ltd
ISBN-13
9780262514996
eBay Product ID (ePID)
96905168

Product Key Features

Author
Joshua M. Greenberg
Publication Name
From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
228 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
363g

Additional Product Features

Title_Author
Joshua M. Greenberg
Series Title
Inside Technology
Country/Region of Manufacture
United States

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item 1 Joshua M. Greenberg From Betamax to Blockbuster (Paperback) Inside Technology
AU $104.40
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item 2 NEW BOOK From Betamax to Blockbuster by Greenberg, Joshua M. (2010)
AU $94.66
+AU $9.95 postage

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From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video by Joshua M. Greenberg (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Joshua M. Greenberg From Betamax to Blockbuster (Paperback) Inside Technology

item 2 NEW BOOK From Betamax to Blockbuster by Greenberg, Joshua M. (2010)

Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

The Things You Can See Only When You Slow Down: How to be Calm in a Busy World

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