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Geschaftsbeziehungsmanagement by Rolf Weiber, Bettina Press, Michael Kleinaltenkamp, Wulff Plinke, Stephen Rieker (Paperback, 2012)

About this product

About this product

Product Information

Nicht nur fur Vertriebsleiter interessant! Geschaftsbeziehungsmanagement, Key account-Management und Kundenorientierung sind heute aus der modernen Unternehmensstruktur nicht wegzudenken. Besonders fur den Investitionsguterbereich werden diese modernen Methoden in dem Werk vertieft. Die vorgestellten Methoden, Konzepte und Instrumente eignen sich fur klassische Industriebranchen genauso wie fur den industriellen Dienstleistungsbereich.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642635229
eBay Product ID (ePID)
152425242

Product Key Features

Author
Rolf Weiber, Bettina Press, Michael Kleinaltenkamp, Wulff Plinke, Stephen Rieker
Publication Name
Geschaftsbeziehungsmanagement
Format
Paperback
Language
German
Subject
Engineering & Technology, Management, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
357 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
522g

Additional Product Features

Title_Author
Wulff Plinke, Michael Kleinaltenkamp, Bettina Press, Stephen Rieker, Rolf Weiber
Country/Region of Manufacture
Germany
Editor
Wulff Plinke, Michael Kleinaltenkamp

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